|Madhya-lila||Chapter 20: Lord Sri Caitanya Mahaprabhu Instructs Sanatana Gosvami in the Science of the Absolute Truth|
Bhaktivedanta VedaBase: Sri Caitanya Caritamrita Madhya 20.340
'pita'-varna dhari' tabe kaila pravartana
prema-bhakti dila loke lana bhakta-gana
pita-varna dhari' -- assuming the color yellow; tabe -- thereafter; kaila pravartana -- introduced the sankirtana movement; prema-bhakti dila -- He distributed love of Krishna; loke -- to the people in general; lana bhakta-gana -- accompanied by His devotees.
"In the Age of Kali, Lord Krishna assumes a golden color and, accompanied by His personal devotees, introduces hari-nama-sankirtana, the chanting of the Hare Krishna mantra. By this process He delivers love for Krishna to the general populace.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupada, Founder Acarya of the International Society for Krishna Consciousness