|Madhya-līlā||Chapter 20: Lord Śrī Caitanya Mahāprabhu Instructs Sanātana Gosvāmī in the Science of the Absolute Truth|
Bhaktivedanta VedaBase: Śrī Caitanya Caritāmṛta Madhya 20.340
'pīta'-varṇa dhari' tabe kailā pravartana
prema-bhakti dilā loke lañā bhakta-gaṇa
pīta-varṇa dhari' — assuming the color yellow; tabe — thereafter; kailā pravartana — introduced the sańkīrtana movement; prema-bhakti dilā — He distributed love of Kṛṣṇa; loke — to the people in general; lañā bhakta-gaṇa — accompanied by His devotees.
"In the Age of Kali, Lord Kṛṣṇa assumes a golden color and, accompanied by His personal devotees, introduces hari-nāma-sańkīrtana, the chanting of the Hare Kṛṣṇa mantra. By this process He delivers love for Kṛṣṇa to the general populace.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness