|Madhya-līlā||Chapter 20: Lord Śrī Caitanya Mahāprabhu Instructs Sanātana Gosvāmī in the Science of the Absolute Truth|
Bhaktivedanta VedaBase: Śrī Caitanya Caritāmṛta Madhya 20.339
ei mantre dvāpare kare kṛṣṇārcana
'kṛṣṇa-nāma-sańkīrtana' — kali-yugera dharma
ei mantre — by this mantra; dvāpare — in the Age of Dvāpara; kare — perform; kṛṣṇa-arcana — the worship of Lord Kṛṣṇa; kṛṣṇa-nāma-sańkīrtana — chanting of the holy name of Lord Kṛṣṇa; kali-yugera dharma — the occupational duty in the Age of Kali.
"By this mantra, the people worship Lord Kṛṣṇa in Dvāpara-yuga. In Kali-yuga the occupational duty of the people is to chant congregationally the holy name of Kṛṣṇa.
As stated in Śrīmad-Bhāgavatam (12.3.51):
kaler doṣa-nidhe rājann asti hy eko mahān guṇaḥ
kīrtanād eva kṛṣṇasya mukta-bandhaḥ paraḿ vrajet
"My dear King, although Kali-yuga is full of faults, there is still one good quality about this age. It is that simply by chanting the Hare Kṛṣṇa mahā-mantra, one can become free from material bondage and be promoted to the transcendental kingdom." Thus in Kali-yuga one worships Lord Kṛṣṇa by chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. To propagate this movement, Lord Kṛṣṇa personally appeared as Lord Caitanya Mahāprabhu. That is described in the following verse.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness