|Madhya-līlā||Chapter 20: Lord Śrī Caitanya Mahāprabhu Instructs Sanātana Gosvāmī in the Science of the Absolute Truth|
Bhaktivedanta VedaBase: Śrī Caitanya Caritāmṛta Madhya 20.263
sṛṣṭi-hetu yei mūrti prapañce avatare
sei īśvara-mūrti 'avatāra' nāma dhare
sṛṣṭi-hetu — for the purpose of creation; yei mūrti — which form of the Lord; prapañce — in the material world; avatare — descends; sei — that; īśvara-mūrti — form of the Lord; avatāra — incarnation; nāma dhare — takes the name.
"The form of the Lord that descends into the material world to create is called an avatāra, or incarnation.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness